Posts Tagged ‘ Tom Webster ’

Podcast Fans Are The Ultimate Audience For Advertisers

Jan 29th, 2010 | By | Category: Featured Story, Making Money with Podcasts, New Media Organizations, Podcasting Statistics

Podcast fans are an ideal audience for advertisers to reach, according to a new report from Edison Research and the Association for Downloadable Media (ADM).

Podcast fans are well off financially, they pay attention to the ads in podcasts, they’re hard to reach with traditional advertising and they are 6 times as likely to “enjoy” the ads in podcasts as consumers of traditional media.



Results of ADM/Edison Research Podcast Study Revealed

Jan 26th, 2010 | By | Category: Making Money with Podcasts, New Media Organizations, Podcasting, Podcasting Statistics


Webster: Future of Podcasting Lies In Original, Bite-Size Content

May 20th, 2009 | By | Category: Podcasting, The New Media Update


Free Webcast Offers Latest Research On The Podcast Consumer

May 12th, 2009 | By | Category: New Media Organizations, Podcasting, Podcasting Statistics


Internet Video A Winner Amid Declining Media Economy

Jan 22nd, 2009 | By | Category: Internet TV, Making Money with Podcasts, Podcasting, Video, Video Podcasts