Posts Tagged ‘ Edison Research ’

Podcast Consumption Holds Steady in 2010

Dec 13th, 2010 | By | Category: Podcasting, Podcasting Research, Podcasting Statistics


Podcast Fans Are The Ultimate Audience For Advertisers

Jan 29th, 2010 | By | Category: Featured Story, Making Money with Podcasts, New Media Organizations, Podcasting Statistics

Podcast fans are an ideal audience for advertisers to reach, according to a new report from Edison Research and the Association for Downloadable Media (ADM).

Podcast fans are well off financially, they pay attention to the ads in podcasts, they’re hard to reach with traditional advertising and they are 6 times as likely to “enjoy” the ads in podcasts as consumers of traditional media.