NBC Has No Idea How People Want To Follow Olympics, Hopes To React In Real Time To What It Learns

Jul 7th, 2008 | By | Category: General, Internet TV, Streaming Video, Video, Video Podcasts, Vlogs

NBC, in a surprisingly candid statement, admits that it doesn’t know how people want to use the Internet, mobile phones, podcasting and other technologies to follow the Olympics. Instead, the company is trying to measure everything it can and try to react in real time to what it learns.

“I have no idea how people are going to use this stuff,” said Alan Wurtzel, the NBC’s research chief.

Instead, NBC is using the Olympics as a “billion-dollar research lab” to learn how people are using different media platforms. NBC hopes its research provides a comprehensive picture of how people are supplementing TV viewership with tools such as video streaming, video on demand and mobile phones.

NBC has scheduled 3,600 hours of Olympics programming on its main network, along with Telemundo, USA, Oxygen, MSNBC, CNBC and Bravo. In addition, the company is planning to make 2,200 hours of streaming video available on NBCOlympics.com.

NBC hopes to get a picture how people are using multiple media to follow the games.

“The whole idea is to get the same person and to touch them across all different sorts of platforms,” adds Wurtzel.

Unfortunately, coverage of the 2008 Olympics looks like it will largely be missing the new media viewpoint that could have made the event a lot more compelling to people around the world. The International Olympic Committee (IOC) has effectively banned athletes from audio and video podcasting, photoblogging and vlogging their personal takes on the event.

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3 Responses to “NBC Has No Idea How People Want To Follow Olympics, Hopes To React In Real Time To What It Learns”

  1. […] The International Olympic Committee (IOC) has effectively banned athletes from audio and video podcasting, photoblogging and vlogging their personal takes on the event, which largely misses the new media viewpoint audiences are sure to crave. (Source: Podcasting News) […]

  2. […] online this year via NBCOlympics.com .  NBC has publicly stated that their online coverage would serve as a gauge for where their online offerings should go in the […]

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