Ziff Davis Bankruptcy A Warning To Other Media Organizations

Mar 6th, 2008 | By | Category: General

Ziff DavisTech publisher Ziff Davis Media filed for bankruptcy on Wednesday, citing a decrease in revenue from print advertising and subscriptions as contributing to its decline.

The company, which publishes PC Magazine, Electronic Gaming Monthly and a variety of web sites, has half a billion dollars in debt, but only $313 million in assets.

The company’s troubles are likely a bellwether for other media companies that fail to capitalize on the Internet. Ziff Davis’ tech focus meant that its readers quickly transitioned to getting their news and information online. It also meant that Ziff Davis was faced with competing with blogs, audio podcasts and video podcasts.

As a result, the company’s revenue from print advertising fell from $215 million/year in 2001 to $40 million in 2007.

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  1. […] Ziff Davis files for bankruptcy March 6, 2008 — Bob Morris A once mighty media giant in tech that didn’t transition to the net has seem ad revenue plummet. Old timers will recall PC Magazine during the dot com boom, when it routinely was 500-600 pages per issue. Now it’s about 130 pages. http://www.podcastingnews.com/2008/03/06/ziff-davis-bankruptcy/ Posted in None. […]

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