NBC Learns That, Even On The Internet, People Still Hate Commercials

Mar 5th, 2008 | By | Category: General

Remember Firebrand – the joint venture between Microsoft, NBC Universal and GE to bring you a Internet video destination site made up entirely of commercials?

When Firebrand launched, we said that that Firebrand offered everything that you turned to Internet video to avoid:

Remember commercials?

Those things you used to have to watch, before you got a TiVo and/or you started subscribing to one of the 25,000+ free video podcasts and/or you started losing hours of your life surfing YouTube?

Microsoft, NBC Universal and GE apparently think that you really miss the little buggers, so much so that they’ve invested in a new Internet video startup, Firebrand, that offers nothing but commercials, all the time.

Yep Р24/7 commercials. If you like, you can register at the site and make playlists and favorites. You can even embed videos in your site….so you can add advertisements to your site and not get paid for it.

It didn’t take long, but Firebrand is pining for the fjords.

The Web site Gawker reported Monday that employees were asked to relinquish their Blackberries. And you know people don’t give up their Blackberries for just anything.

A spokesman for NBC Universal, Cory Shields, said on Tuesday afternoon, “we are not putting any additional capital into the company.”

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