New Media Is Going Mainstream

Dec 28th, 2007 | By | Category: Citizen Media, Internet TV, Podcasting Research, Podcasting Statistics, Streaming Video, Video

I'd rather be bloggingInternet media is moving to the mainstream, according to research from Deloitte & Touche:

  • 38% of Americans are watching TV shows online.
  • 36% use their cell phones for entertainment.
  • 54% of Americans use social networking sites, chat rooms or message boards to socialize.
  • 45 percent have a profile on a social networking site.
  • Online ads are second only to TV ads when it comes to consumers saying what has the most impact on their buying habits (65% versus 85% respectively).

More and more people are becoming Internet content publishers, too:

  • 54% of those surveyed said they are creating their own entertainment content by editing photos, videos or music.
  • 45% are making the content for others to see.
  • 32% think of themselves as “broadcasters’ of their own media.

What’s clear from these stats is that new media is going mainstream, and it’s only a matter of time before advertisers follow.

“I think for advertisers one of the conclusions is you don’t make decisions to advertise either on television or the Internet when you want to hit all the demographics, but rather you need to have a multiplatform strategy,” said Deloitte & Touche’s Ken August. “It shouldn’t be an either or proposition.”
via WebProNews, Image: slice

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