YouTube Ad Gets Better ROI Than SuperBowl Spot

Oct 31st, 2006 | By | Category: Digital Video Downloads, Video

Ad Age reports that Dove Evolution, a 75-second viral film created by Ogilvy & Mather, Toronto, for the Unilever brand, has reaped more than 1.7 million views on YouTube and has gotten significant play on TV talk shows “Ellen” and “The View” as well as on “Entertainment Tonight.”

Its also brought the biggest-ever traffic spike to CampaignForRealBeauty.com, three times more than Doves Super Bowl ad and resulting publicity last year.

via Advertising Age

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  1. […] The media revolution is in full swing.¬†¬† Yesterday, the New York Times reported that newspaper subscriptions are dropping like a rock. ¬†Today, Podcasting News is reporting that ad supported, user generated content on youtube is returning a higher ROI than Superbowl commercials.¬† […]

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