New YouTube Deal Means You Do The Work, The Music Industry Gets Paid

Oct 10th, 2006 | By | Category: Digital Music, Digital Video Downloads, Streaming Video, Video Podcasts, Vlogs

YouTubeMore evidence that YouTube as you know it is dead:

YouTube and Universal Music Group (UMG) have announced an agreement that promises to remove videos from the site that use Universal music without authorization, and replace them with ad-supported content.

Under the agreement, UMG will let YouTube users incorporate music from UMG’s recorded music catalog into the videos they create and upload onto YouTube. These videos will incorporate advertising and UMG and its artists will make money off of videos that incorporate UMG music.

YouTube and UMG have also agreed to use technology to filter out UMG content that is not authorized to appear on the YouTube service.

For vloggers that use the site, it means that videos that use mainstream music without approval will be yanked from YouTube. You’ll be able to use traditionally-licensed music in videos you create, but the mainstream music industry will be making money off of your work.

The companies also have agreed to make ad-supported UMG music videos available through the site.

UMG’s family of record labels include: Interscope Geffen A&M, Geffen Records, Island Def Jam Music Group, Machete Music, Mercury Records, Polydor Records, Universal Motown Records Group, Universal Music Classics Group (which includes Decca, Deutsche Grammophon, Philips and ECM), Universal Music Latino, Universal Music Group Nashville (which includes Lost Highway, MCA Nashville and Mercury Nashville), and Verve Music Group.

via Video Podcasting News

No Responses to “New YouTube Deal Means You Do The Work, The Music Industry Gets Paid”

  1. celerityfm says:

    Uhmm.. so what’s the problem here? Everyone can still use the same content that they’ve been using, but now the artists (ne copyright holders) who created (ne who control) that content will get paid for the use of that content and will have final say, per video, in whether or not that content can be used.

    Of course I’d rather see the actual ARTIST be the ones who get paid directly/the most and have final say in whether or not their music/etc is used, but this is a boon to video producers/vloggers everywhere– because now there is a huge library of free music that can be used legally in their videos, due to this contract…as long as they are published directly to YouTube of course.

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