Posts Tagged ‘ The Infinite Dial ’

Results of ADM/Edison Research Podcast Study Revealed

Jan 26th, 2010 | By | Category: Making Money with Podcasts, New Media Organizations, Podcasting, Podcasting Statistics


Podcast Audience Growing Faster Than Podcast Advertising

May 13th, 2009 | By | Category: Featured Story, Making Money with Podcasts

Podcast advertising revenue is growing, but not as fast as the podcast audience, according to the latest research from ZenithOptimedia.

By 2011, podcast ad spending is expected to grow to $43 million — but that amount comes to less than 0.2% of projected revenue for the total online advertising space.

Will podcast advertising ever catch up with podcast adoption?



Podcast Audience Up 22% Since Last Year

Apr 17th, 2009 | By | Category: Featured Story, iPods & Portable Media Players, Podcasting, Podcasting Statistics, The New Media Update

Edison Research has released their annual joint study, with Arbitron, of Americans’ radio consumption habits – and it shows that podcasting continues its steady, unrelenting growth.

According to the report, the audience for podcasts has grown by a healthy 22% since last year.