Posts Tagged ‘ Edison Media Research ’

Podcast Fans Are The Ultimate Audience For Advertisers

Jan 29th, 2010 | By | Category: Featured Story, Making Money with Podcasts, New Media Organizations, Podcasting Statistics

Podcast fans are an ideal audience for advertisers to reach, according to a new report from Edison Research and the Association for Downloadable Media (ADM).

Podcast fans are well off financially, they pay attention to the ads in podcasts, they’re hard to reach with traditional advertising and they are 6 times as likely to “enjoy” the ads in podcasts as consumers of traditional media.



Results of ADM/Edison Research Podcast Study Revealed

Jan 26th, 2010 | By | Category: Making Money with Podcasts, New Media Organizations, Podcasting, Podcasting Statistics


Webster: Future of Podcasting Lies In Original, Bite-Size Content

May 20th, 2009 | By | Category: Podcasting, The New Media Update


Podcast Audience Growing Faster Than Podcast Advertising

May 13th, 2009 | By | Category: Featured Story, Making Money with Podcasts

Podcast advertising revenue is growing, but not as fast as the podcast audience, according to the latest research from ZenithOptimedia.

By 2011, podcast ad spending is expected to grow to $43 million — but that amount comes to less than 0.2% of projected revenue for the total online advertising space.

Will podcast advertising ever catch up with podcast adoption?



Free Webcast Offers Latest Research On The Podcast Consumer

May 12th, 2009 | By | Category: New Media Organizations, Podcasting, Podcasting Statistics


Podcast Audience Up 22% Since Last Year

Apr 17th, 2009 | By | Category: Featured Story, iPods & Portable Media Players, Podcasting, Podcasting Statistics, The New Media Update

Edison Research has released their annual joint study, with Arbitron, of Americans’ radio consumption habits – and it shows that podcasting continues its steady, unrelenting growth.

According to the report, the audience for podcasts has grown by a healthy 22% since last year.



Internet Video A Winner Amid Declining Media Economy

Jan 22nd, 2009 | By | Category: Internet TV, Making Money with Podcasts, Podcasting, Video, Video Podcasts


Association For Downloadable Media Releases Recommended Industry Standards

Jul 28th, 2008 | By | Category: General, Making Money with Podcasts, New Media Organizations, Podcasting


Rich, Educated People Are Leaving Radio Behind

Jun 9th, 2008 | By | Category: Digital Music


Edison Media On Why You Should Advertise In A Podcast

May 30th, 2008 | By | Category: Commentary, Making Money with Podcasts