Posts Tagged ‘ advertising trends ’

Podcast Audience Growing Faster Than Podcast Advertising

May 13th, 2009 | By | Category: Featured Story, Making Money with Podcasts

Podcast advertising revenue is growing, but not as fast as the podcast audience, according to the latest research from ZenithOptimedia.

By 2011, podcast ad spending is expected to grow to $43 million — but that amount comes to less than 0.2% of projected revenue for the total online advertising space.

Will podcast advertising ever catch up with podcast adoption?



Online A Rare Bright Spot Amidst Plummeting Global Ad Spending

Apr 20th, 2009 | By | Category: Making Money with Podcasts, The New Media Update


As Other Media Falter, Ad Dollars Roll Into New Media

Mar 30th, 2009 | By | Category: Making Money with Podcasts, The New Media Update


Google Shelves Print Advertising Initiative

Jan 20th, 2009 | By | Category: General


Future Still Bright For Ad-Supported New Media

Nov 20th, 2008 | By | Category: Internet TV, Making Money with Podcasts, Video


Advertisers Spending More At Long Tail Sites

May 13th, 2008 | By | Category: General, Making Money with Podcasts


Advertisers Shouldn’t Compete For Your Attention; They Should Sponsor Your Attention

Mar 18th, 2008 | By | Category: General