New Media Organizations

Podcast Fans Are The Ultimate Audience For Advertisers

Jan 29th, 2010 | By | Category: Featured Story, Making Money with Podcasts, New Media Organizations, Podcasting Statistics

Podcast fans are an ideal audience for advertisers to reach, according to a new report from Edison Research and the Association for Downloadable Media (ADM).

Podcast fans are well off financially, they pay attention to the ads in podcasts, they’re hard to reach with traditional advertising and they are 6 times as likely to “enjoy” the ads in podcasts as consumers of traditional media.



Results of ADM/Edison Research Podcast Study Revealed

Jan 26th, 2010 | By | Category: Making Money with Podcasts, New Media Organizations, Podcasting, Podcasting Statistics


Craig Newmark On The Future Of News: Trust Is The New Black

Oct 19th, 2009 | By | Category: Citizen Media, Internet TV, New Media Organizations, Video


Churches Not Cut Out To Do Podcasting, New Media?

Oct 9th, 2009 | By | Category: General, New Media Organizations


Free Webcast Offers Latest Research On The Podcast Consumer

May 12th, 2009 | By | Category: New Media Organizations, Podcasting, Podcasting Statistics


WhiteHouse 2.0: The Future Of Propaganda?

May 2nd, 2009 | By | Category: Audio Podcasting, Commentary, Internet TV, New Media Organizations, Podcasting, Streaming Video, Video


Colette Vogele Interview: Legal Info For Podcasters and New Media Creators

Apr 7th, 2009 | By | Category: New Media Organizations, Podcasting, Podcasting Law


The Advertisers Are Now The Network: Tim Street on ADM Podcast

Mar 3rd, 2009 | By | Category: Digital Video Downloads, Making Money with Podcasts, New Media Organizations, Podcast Quickies, Video


Cool Summer Job: Creative Commons Looking For Summer Interns

Feb 27th, 2009 | By | Category: Citizen Media, New Media Organizations


Guess Which Social Network Led In ‘Downtime’ In 2008?

Feb 18th, 2009 | By | Category: General, New Media Organizations